How to Choose the Perfect Foundation!

When it comes to foundation, it can take several trial and error attempts to find a perfect product.  Beauty campaigns, the best false lashes, and Instagram filters have got us all dreaming of flawless, glowing skin. But is it really possible to achieve this look, and how can you make sure you find the best foundation for your skin?  Here are some golden rules to follow when you’re shopping around for new cosmetics.

Know your skin type

Your skin type should influence the type of foundation you choose.  In fact, I highly recommend you always buy skincare and cosmetic products that are designed to match and complement your skin type. If you don’t know what type of skin you have, it’s easy to find out.  You can either visit a beauty department and ask a skincare or beauty expert for advice.  Or you can work out your own skin type. Generally, there are five different types: normal, combination, oily, dry, and sensitive. Although keep in mind that your skin will change throughout the year, depending on the weather, your hormones, and any number of different factors.

It’s a good idea to ask yourself when you wake up in the morning, how does your skin feel?  Does it feel greasy, normal, or tight?  Do you have shiny areas or dry patches?  This should give you some idea of your current skin type.

  • Normal Skin: your skin is neither dry nor oily. Lucky you! You can basically experiment with any kind of foundation to see which type you prefer.
  • Combination Skin: your skin is normal, but you have an oily T-zone. Choose powder or stick foundations that leave a matt finish and use mineral makeup.
  • Oily Skin: your skin is shiny and greasy. Choose powder or stick foundations that leave a matt finish and use mineral makeup.
  • Dry Skin: your skin feels tight or looks flaky. Choose liquids, serums, tinted moisturizers, or creamy stick foundations.

Whatever your skin type, face powder manufacturing is advancing all the time and more and more products are becoming available.  What’s so great is that you can now take advantage of foundations that are specifically designed for your skin type.

Shade matching

If you’re going to wear a foundation, it’s essential to get the right shade match.  If you wear a shade too light or too dark, your makeup won’t look natural. Just as you need to know your skin type in order to choose the perfect foundation, it is just as important to know the tone of your skin also.  Most people have either red or yellow undertones and most foundations cater to one or the other.  If you don’t get this right, you’ll get noticeable lines between your face and neck. Not good! The smartest thing to do is try out a range of shades at a beauty counter. Even though I’ve ordered online a thousand times, you do run the risk of getting it wrong, as colors may look different on the screen.

When you’re testing shades, apply a tiny amount of product on your jawline and blend.  The shade should match your skin tone perfectly.  A great tip is to walk around the store, checking different mirrors to see the color in different lighting. If you want a darker shade in summer compared to the colder months, rather than buy a darker shade of foundation, I suggest you buy a bronzer.  It will give you a more natural tanned looked.

Application tips

Once you’ve chosen your product, good application skills are essential.  Use your fingers, a brush, or a sponge for liquid foundations. Brushes are best for powders. Start with a small amount of foundation and layer as required.  Make sure you blend thoroughly before adding bronzer or blusher.  If you have oily skin, you may find it beneficial to use a setting powder.

Most of us long for beautiful, bright skin. If you’re looking for a new foundation, take these golden rules into consideration.  Don’t be afraid to ask for advice and try out some different samples.

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